Policy Proposal 7:
CLIMATE COMMUNICATIONS CAMPAIGN
Ideas for Communications Campaign
The best way to influence political leaders, and to pave the way for their cooperation, may be to shift the electoral calculus underneath them. If we can change voters’ minds, we can change their elected leaders’ actions. But resistance to climate change policy is not spread evenly across social groups in the United States and around the world, so the messaging in support of climate action must adapt to this reality by targeting those who are most resistant to it. Here are some simple thoughts on how to craft a more effective way of reaching these segments of the population.
- Hope sells
The best way to influence political leaders, and to pave the way for their cooperation, may be to shift the electoral calculus underneath them. If we can change voters’ minds, we can change their elected leaders’ actions. But resistance to climate change policy is not spread evenly across social groups in the United States and around the world, so the messaging in support of climate action must adapt to this reality by targeting those who are most resistant to it. Here are some simple thoughts on how to craft a more effective way of reaching these segments of the population.
Read the full Proposal here
